Many parents do dither about buying their children electronic toys but dress it up as an educational toy and you might just be a little bit more persuaded.

What you see on your left is the Seiko spelling bee which is being launched to coincide with the final of The Times Spelling Bee Championship next week, an event I hadn’t heard of until five minutes ago.

Content has been pulled from the Collins School Dictionary and Thesaurus and is specifically for UK English speakers. Aimed at the 8+ market, there’s a two inch LCD screen, colourful graphics, speaking ‘tutor’ and word games with beginner, advanced and master levels. It aims to help children with their basic skills, to develop their own language knowledge and not become reliant on a spell chequer (see what I did there?).

All sounds good to me but I wonder how enthused children really will be about it and whether parents might not be a little offput by the £99.99 price tag.